22. Music NFTs for Real Fans with Serenade's Max Shand

Max Shand is the founder of Serenade, an eco-friendly music NFT marketplace made for real fans. In this conversation, we explore:

What inspired Max to start Serenade
Artist royalties
Intellectual property rights
Serenade’s ecological footprint
How NFTs can re-engage what has largely become passive music consumption
How Serenade are bringing non-web3 native folks into NFTs
How the brand is educating artists and working with stakeholders across the music industry
The Japanese idea of Ikigai and why following our passions can be transformative
Motley Crue t-shirts, and Max’s undying love for Depeche Mode

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