Welcome to our monthly recap on all of the traditional and web2 brands making moves into this thing we’re calling the metaverse, and when we say metaverse we’re not just referring to virtual worlds but the broader web3 landscape, including NFTs, social tokens, DAOs, and crypto more broadly.
With that, here’s what’s been happening in the past month.
Fast-food chain Taco Bell and Decentraland are teaming up to offer couples a chance to get married in the Metaverse. Taco Bell has called for engaged couples to enter a competition to win the brand’s first legally-recognized Metaverse wedding package, with a ceremony and reception to take place in the virtual world of Decentraland.
The ceremony and reception will include NFT invitations and custom-designed wedding attire. The couple will be able to bring virtual guests, who can partake in all the traditional wedding day celebrations like musical entertainment, dancing and eating (virtual) food. READ MORE
Netflix has joined Decentraland by launching a replica of a maze found in the new film, “The Gray Man” starring Ryan Gosling. The aim is to complete the maze as quickly as possible using one’s knowledge of the film to win digital wearables featured in the movie.
Ticketing industry giant Ticketmaster has entered the NFT space after a quiet six-month pilot program. Event organizers using Ticketmaster will now be able to issue NFTs before, during, or after live events. According to their press release, Ticketmaster’s “goal is to unlock unique integrations throughout the fan journey.”
The company opted to adopt the Flow blockchain - it piloted that partnership with a collection of more than 70,000 NFTs given to holders of Super Bowl LVI tickets. The partnership is set to extend into this NFL season with plans to release NFTs to the attendees of 100 select games. While some NFTs are expected to come with various perks, such as celebrity meetings or loyalty rewards, others will simply be digital collectibles. READ MORE
The Mexican soft drink Jarritos has just launched the NFT project “Bones”. Bones is a collection of 3,972 NFT skeletons, inspired by Mexican culture, the soft drink brand and web3.
According to a statement released by the soft drink company: “By joining the Bones familia you take one step closer to Jarritos and will receive access to special events, brand deals, exclusive partnerships, limited edition drinks and so much more. As web3 evolves so too will the opportunities for the community!” READ MORE
The Grey Goose VIP Lounge is one of the most exclusive areas at the U.S Open each year, where celebs, influencers and media pass-through for the duration of the tournament. This year, Grey Goose is opening their VIP Lounge to anyone, via the metaverse.
Grey Goose has recreated its VIP Suite as the Virtual MetaVIP Lounge in Decentraland. The brand’s first-ever metaverse activation is now live and will run through the duration of the matches, ending on Sept. 12. READ MORE
In collaboration with NFT PRO and INVNT.ATOM, Lamborghini has commenced a virtual journey that starts from the Moon, crosses Space, and continues in iconic locations across the world. The new Lamborghini NFT collection consists of four NFTs released each month for 4 days consecutively.
Each NFT will be available to purchase for 24 hours only. At the very end of the campaign, only those who have acquired all the monthly NFTs issued - either the three regular NFTs or three regular plus the limited edition - will receive a special NFT. READ MORE
Luxury brand Hermès is preparing to enter the space through trademark filings.
In particular, Hermès filed a trademark for its name, seeking to expand into NFTs and virtual currency, crypto, and NFT trading, virtual goods marketplaces, clothing, footwear, and fashion shows.
Furthermore, if the trademark filings is approved, Hermès will also offer downloadable computer game software featuring virtual goods and user authentication services using e-commerce technology, among others. READ MORE
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